What are long tail keywords and how to find them?
Do you know that there is a method for obtaining focused organic traffic that is actually simpler to drive than a large number of random page views?
Although the competition for big volume keywords to rank first on Google is well known to all, long tail keywords sometimes fall by the wayside.
We think this is absurd given that long-tail keywords account for 70% of all searches. Do you really want to lose out on 70% of the possible traffic?
We’ll go over all you need to know about long-tail keywords and SEO in this article.
What are long tail keywords?
Long tail keywords are search queries that gets small number of searches per month. They tend to be longer and more specific than their “head counterparts” and that’s why often have a higher conversion rate.
How to find long-tail keywords?
Over the internet you will come across articles that explain how to do long-tail keyword research actually shows you how to find chunky middle terms with various hundred monthly searches. Obviously those aren’t long tail keywords.
That’s why we are not going to discuss about already renown ways that pull keyword suggestions from Google Keyword planner, Quora, social media, answer the public, People also ask, Google autocomplete and related searches at the bottom of the page in the SERP.
These sources, especially PPC based tools like Google Adwords, return popular keywords. Instead we prefer to utilize more traditional SEO tools that includes keywords with lower search volume.
Because the terms in chunky middle are highly valuable. In some ways they can be more important than fat head keywords because they are easier to rank for more specific and usually have better conversion rates.
But if you just want to find long tail queries, we will highlight two methods
Competitive analysis method:
It is the best way to reveal long-tail keywords before you write your own content. However, we will advise you to keep in mind that you should not confined yourself to just the long-tail. Look for every query your page should rank for- especially those on the chunky middle- or you’ll miss out on valuable search traffic.
Here’s an easy method to discover every keyword your page should rank for.
- Google your keyword
- Paste the top-ranking URL into a keyword research tool such as Ahrefs or SEMrush
- Filter to the top three ranking positions to reveal the most relevant keywords
- Export the keywords to a spreadsheet
- Repeat the process for URLs ranking in positions two and three
- Combine the keyword lists and deduplicate
The above-mentioned process makes sure you only get the most relevant terms capable of ranking on the first page of Google. If you don’t see enough keywords in the top three, adjust the filter to show terms that rank in the top-10
Google search console:
Utilize this method to find long-tail keywords to add to existing content on your website. In addition to optimizing for a few more key phrases, you might uncover more topics to include your content.
- Go to the search results tab in Google search console
- Set the period to last 30 days
- Include a URL filter for specific page
- Export all keywords to a spreadsheet
- Filter ranking positions to show value less than 20
- Filter impressions to show a value less than 10
Since ranking for search engine results become highly competitive, long tail keywords are your saving grace. In simple terms, they are more specific in comparison to short-tail keywords, carry more purchase intent and are often easier to rank for. That’s why you require strong content strategy for that take the assistance of professional digital marketing agency. if you’re a looking for one then look no further than Stellar Digital the best digital marketing agency in Gurgaon and Delhi NCR offering quality digital marketing services. get in touch with us by reaching us via email at email@example.com