Instagram is the perfect place to implement your video marketing strategy because it is a large social media platform. If you’re aiming to increase your engagement on Instagram you should lay more focus on creating video content to promote your brand. Creating videos also helps you to generate more sales because most people take an interest to buy products by watching videos. Make use of all the video features on Instagram to build a strong marketing strategy. If you’re confused about using Instagram’s video marketing strategy this article helps you to get more engagement and sales by posting video content. 

Create Short Videos

Instagram reels are the best short video format that allows users to upload videos for up to 30 seconds. Creating short videos to receive more impressions and engagement is the best idea because most Instagram users take interest in watching short videos. Introduce your product and explain it by creating videos within 30 seconds. Remember to show your product within the first few seconds of your video otherwise, users will simply skip and move on to the next one. If you use this strategy correctly,  you could capture reels likes to attract relevant audiences on Instagram in a short period. Use this strategy to get more interactions and traffic on your profile. 

Add Links To IGTV

Instagram doesn’t allow users to add links in all formats it allows only in stories and IGTV. But for adding links you need more than 10,000 followers. When you have more than the required followers count you could add links. Create IGTV videos and add links to the description to get more sales and traffic. IGTV is a long-form video format that allows users to post videos for up to 15 minutes from mobile and 60 minutes from the website. You could create videos by sharing more details about the product or brand to increase engagement. While you add links on your video people can easily click and visit the site or product page to purchase products. This is one of the best strategies to increase traffic and engagement to your profile. 

Subtitles

Remember to add subtitles to your video content to drive more traffic. 40% of Instagram users watch videos with sounds turned off so if you add subtitles to your content you could attract the people who turned off sounds. Subtitles help people to understand your content without sounds. Add subtitles exactly what it means because some people might have language problems they can know by seeing the subtitles. There are some users with hearing disabilities on Instagram while you add subtitles to your content they can easily understand and interact with the content if they love it. This could be a cool way to grab more traffic for your account. 

Add Cover Photos

When you create video content, add cover photos or thumbnails to attract audiences. Cover photos will appear first when someone searches your content or in their feed. Add an attractive and high-quality cover photo to grab more attention from the audience to generate more sales. Remember that the thumbnail you selected must suit your content perfectly because most users take an interest to watch videos by seeing the thumbnail. Cover photos will trigger them to watch your videos and interact with the posts. When users turn off the autoplay mode on the application the video will not play until they start playing and the cover photo will appear on the screen. So adding a cover photo will help to increase engagement and traffic. 

Tag Products

After creating a video tag the products on that post to increase interactions. You can’t add links on your posts except for stories and IGTV videos but there is an alternate way to increase your sales. Tagging the products on your posts When you tag a product a shopping icon will appear which indicates that you have tagged a product in the video. People who watch that video can see the product you’ve tagged by clicking the icon and they can visit the product page directly. This strategy will definitely help you to generate more sales and traffic. Make use of this strategy in all your video formats to enhance impressions. 

Use Instagram Insight

Instagram insight is a feature that allows you to analyse the data of your posts. Keep an eye on this feature to understand how people interact with your posts. Use this feature to know which type of content your audiences like and dislike. You will come to know how many likes, comments, shares, and saves your video receives. Check the total number of accounts your video reached and create your next content for your audiences to receive more engagement. You will know which concept works best when you use insights and create various content related to that concept to grab more traffic. Analyse when most of the audiences are active and post videos at that time to get more interaction. 

Wrapping Up

The aforementioned are some of the top video marketing ideas to help you get the most out of your strategy. Avoid using them in a single content and experiment with various content to check which one works best for you. Then create videos on implementing that strategy to generate more sales and traffic. This will be useful to develop your business on Instagram and get popular on Instagram by creating video content.