How to Grow your Small Business with a Mobile App
A mobile app is a piece of software that runs on a smartphone, tablet or other mobile device. Apps serve many purposes: Some can streamline operations for your small business; others provide an additional way to engage with your customers and clients. They can also help expand the reach of your brand by distributing information about your products and services through an app store.
Having a mobile app will allow you to tap into thousands of potential customers who are already using their smartphones to browse the Web, do research, look up reviews and compare prices among competitors, according to Neil Hughes at Apple Insider. And users spend nearly 80% of their total digital media time in apps instead of browsers, which means having an app give you more visibility than ever before.
There are hundreds of thousands of apps available on the market, and not all of them will be a good fit for your small business. It may be worth looking into whether your business could benefit from having an app; if you’re unsure, here’s more information on when it makes sense to design and build a mobile app for your small business:
- You have an excellent idea for an app. If you already have a great concept for an app that would solve a pain point or meet customer demand, then it’s time to start planning how you’ll turn that concept into reality. The next step is determining what kind of technical requirements the app needs and then hiring a developer with the appropriate skill set to translate your vision into code.
- You need an app for your business that doesn’t already exist. There are plenty of existing apps on the market, but there’s also a chance you’ll find what you’re looking for isn’t available. That means it’s time to hire a developer if you want to bring your idea to fruition.
- Your target audience is using smartphones and other mobile devices more frequently than ever before. According to Statista, in 2015 approximately two-thirds of all digital media time was spent using apps instead of browsers–a trend that shows no sign of slowing down, which makes designing an app well worth your while. If your intended audience is likely to use their phone often–whether they’re checking reviews about local, keeping tabs on stock prices or using apps to stream music–it’s probably time for your business to create its own app.
- You want to improve customer engagement. A mobile app can be used as an additional way for you and your customers to communicate, which can help strengthen your relationship with them over time. If ongoing engagement is important to you–and you have the resources necessary to maintain it on an ongoing basis–consider hiring a developer or looking into whether existing options available on the market will meet your needs.
When thinking of what kind of app would work best for your small business, remember that one size does not fit all, according to Dian Schaffhauser at Entrepreneur. While Apple offers lots of templates designed specifically for businesses, they may not exactly fit your company’s needs.
Before you start designing a mobile app, here are some factors to consider:
• What will the scope of the project be?
It can be helpful to determine how much time and money you’ll need up front. What features would be required for the app to best serve your customers’ needs? Would it be more cost effective to use an existing platform or hire someone with the appropriate skillset to help build out technology from scratch? Knowing these details before moving forward will help you determine what kind of plan will work best for your budget.
• How much development time do you have available?
Many businesses don’t have months or years to devote exclusively toward building their own apps. Because of this, it may make sense to try and find an existing solution than can be customized for your needs.
• What technology skills does your business have internally?
If you’re finding that there’s a lot of work involved with mobile app development, consider whether the time and resources needed to get it off the ground are worth it.
This article will show you how to start designing and building a mobile app for your small business if it makes sense for what you want to accomplish in the next few years. We’ll talk about why you might want to build an app in the first place, considerations for when one makes sense, steps toward starting a project like this, and more. By the end of this post, you’ll understand exactly what kind of product you should be looking for and where to find it.
If you’ve ever considered getting a mobile app developed, read on to learn more about what kind of project makes sense for your business and where you can find the right development team.
At first glance, building and launching a mobile application might seem like an exciting prospect–after all, lots of people are using their phones these days, which means there’s an opportunity to reach new audiences while also offering them something they’ll use again and again. But before you get too excited about the prospects.