9 Smart Tips To Boost Your Instagram Podcast
Creating captivating content for the podcast must be your vital force of driving. However, bear in mind the importance of social media platforms. Users keep changing, decrease in attention spans, and more folks are receiving content through smartphones. Hence, it is good to have alternate touchpoints for listeners who could help you and the podcast. In this article, let us know more about using Instagram the most.
Tips To Boost Your Podcast On Instagram
1. Understand The Target Audience
Before creating engaging content, it is critical to know who your target audience is. More essentially, do the target audience use Instagram? Instagram is an excellent tool with over one billion active users across the globe. It helps to build your audience for podcasts. You have to know every detail of the target audience, their needs, desires, fears about favorite social network platforms and how they use them. When you know about the target audience, it helps you create content that will keep them enticed. Take into account the following for your podcast avatar:
- Passions or Hobbies
- How does the audience listen to the podcast
- Where would you find them
- Learning formats(visual, audio, discussion-based, etc.)
While setting up your podcast avatar, you could go ahead and how they utilize Instagram. Consider the following things:
- Why do they follow me?
- How to make them communicate with me?
- How to interact with the audience?
- Do they want to learn or get entertained?
- Their attention span?
When you have a firm idea for your podcast avatar, you are good to go with the podcast promotion on Instagram with well-crafted content to reach the target people.
2. Humanize Your IGTV
Unlike Stories, IGTV lets you produce long, more depth videos of an hour length to interact with the audience. To get started with the IGTV, tap on the TV icon just above the stories. IGTV is a platform to showcase your podcast face-to-face to your listener- treat it the same way as you would on Facebook Live. Get informative but relaxed; speak about yourself, the podcast, and how it came up but ultimately, be yourself. Remember to place a call-to-action button in the description to gain Instagram TV views and make users watch your latest episodes. The listeners would probably like it if you were approachable. Utilize IGTV to display behind-the-scenes clips or thought-provoking conversations with the guests.
3. Get Followers Through Bio
Instagram profile bio is the first and foremost thing a podcast follower would read or see. All you have is 150 characters to make them interested. Therefore, it is a perfect way to promote your podcast on Instagram through your bio. Besides using it as a place to summarize about you, you must also include a link to the podcast and the program’s hashtags to aid in searching.
4. Visualize Feed & Brand Message
The critical aspect of using Instagram to launch the podcast is the visual esthetic of your profile. The Instagram feeds are the visual voice of the podcast. Besides using it for marketing purposes, you have to create it esthetically pleasing for your audience.
Be it elegant, fun, or vibrant, garner it with your style; that way, the audience wants to know more about your next step. Create content such that when a user sees the post, they must identify from the unique style without knowing who posted it.
Create Set Of Colors
Creating colors for the podcast brand is very useful. It is because you could constantly make use of the color scheme while designing graphics for the feed. Imagine the vibes that you wish to generate from your profile. Colors induce feelings and emotions also; they speak some information. It lets the followers get an initial insight without having to know what the podcast is all about.
Design a Pleasing Visual Feed
While you could use the tools to schedule the Instagram feed well in advance, it also helps you choose the post that best suits your brand colors. You could also include captions that make it pretty easy to schedule the posts just before the day. Create the feeds using audio, video, and static images to offer some diversity.
5. Set a Unique Content Voice
While the users are going through your profile to see something eye-catchy, those tiny squares are a tool to grab their attention to a post. Yet how would you make them check a post and know what you are all about?
Most experienced podcasters use a trick called “audio-gramming,” which includes sharing a static picture and the supporting audio. Rather than sharing the podcast cover, you could design your images creatively, offering diversity to the feed. Also, you could share a quote from the next episode and the audio. It makes the listeners get excited by providing them with an exclusive clip. Also, it lets you communicate visually different topics and themes to discuss, which is an alternate method to repeat your branding.
6. Communicate With Audience Via Instagram Stories
Instagram stories are a new and captivating way to communicate fresh content or instant news to the audience. Yet, it is not the correct medium to present excellent information like a season launch- that could be on your feed where it stays for a long time. Stories provide a way to communicate with the audience through DMs and queries, increasing listeners’ engagement simply by adding polls, and also, you can also tag guests. You could make a SlideShare or a video. SlideShare is a set of static pictures, a handy way to give the audience a tutorial, helpful information, or break the content down. Launching your podcasts with video is personal and lets you display behind-the-scenes, or interview sneak peeks!
7. Make Reels To Maximize Visibility
Instagram Reels are similar to TikTok, and podcasts can create videos from 15 to 30 seconds in length. At present, the platform is taking forward Instagram Reels, which is a perfect way to gain exposure to your podcast. You could share reels directly to your profile grid, enabling the audience to see your hard work longer than the stories. Make sure to add a cover picture while creating an audio-based podcast. Also if you do want to receive more Instagram reels views, add subtitles to your videos. Shorter videos have incredible engagement rates, and the main viewers of reels are in the age group of 24 to 34. If it fits your brand and the target audience, do not hesitate to get creative and produce exciting content with TikTok style trends.
8. Make Use of Guides To Showcase Expertise
Guides are new to Instagram. It lets the podcasters write blog-type lists of recommendations and tips. The benefit of utilizing guides is that it allows you to work in an extended media format without moving away from Instagram. You could include pictures, videos, text to make Guides of Products, Places, or Posts.
9. Engage With Guests
Inviting guests to your podcast is an excellent way to build your audience for podcasts on Instagram. It means you could engage with your guest’s followers who may not have seen your program. Ensure that you tag the guests in all of your posts. Also, give them pre-created posts or stories to share with their followers. It helps them in providing you with brand visibility.
For broader reach, make sure to include hashtags while tagging the guests in your posts. Instagram is perfect for launching with hashtags- mention guests’ names, themes that your listeners are interested in- or any such things that make your podcast highly searchable. Essentially, you need to create your hashtags and add them while posting any guest-oriented content. That makes the podcast content more traceable.
That’s it! Do remember to establish a connection with different podcasters on Instagram. It feels good to be part of the community, and the Instagram platform is excellent for that. Best of luck with that!